+A Educação can trace its history to 1973, when book salesperson Henrique Leão Kiperman opened the educational publishing house ArtMed. From an STM publisher, the company evolved into an EdTech. Since then, +A Educação has supported educational institutions, scientific associations and hospitals with a digital educational ecosystem and tons of accessible resources. The organization has impacted more than three million students in Brazil, giving them a leg up in digital learning. In 2022, after going through a series of startup acquisitions, the company decided to open a corporate venture capital (CVC) to stay better connected with the local entrepreneurial and innovation ecosystem. 

According to +A Educação director Renato Veisman, the CVC is more of an open innovation tool than a traditional investment venture. It’s a way of bringing cutting-edge technologies to the company’s product and service portfolio while giving startups the room to grow and take risks. +A Educação retains a minor stake in startups that receive CVC support, and in return, these innovators get market access to a huge array of publishers, schools, hospitals and other institutions. While +A Educação is an edtech provider, any startup can approach the CVC so long as its innovative concept can be applied to educational experiences. “What we want to do is create value for our customers by integrating innovation from outside +A Educação into our platform to deliver a great educational experience for our clients,” says Renato.

maisaedu.com.br 

Main photo: Nataly Motta